Rusted Truck Ranch Brand Development

Working in partnership with the Rusted Truck Ranch co-founder, we developed this brand concept for his BBQ catering company, with the idea of turning it into a lifestyle brand. Our self-funded “by the bootstraps” approach included concept development, logo design, slogan, copywriting, photography, product naming, and product and package design (not to mention slinging a lot of BBQ at catering events). The images below are brand logo, brand elements, product systems and designs, excerpts from a brand presentation book developed for potential investors, followed by early brand development concept boards.