Oscar de la Renta Watches Launch

While at Bedrock Manufacturing, we worked directly with Oscar de la Renta and his family to create this Limited Edition line, made by Shinola. Picking up on key elements of his iconic jewelry line, we created a line of timepieces that blended seamlessly with his brand. For this launch, I played the role of Creative Director, overseeing all aspects of design from initial sketches, through final launch, including designing an infographic explaining the process to our clients. The following images are excerpts from our design presentation, including product design, process flowchart design, package design, and positioning concept boards.