Filson Watches Launch

Working as part of the in-house creative team at Bedrock Manufacturing (the private equity company behind the launch of Shinola and the relaunch of Filson) I took the role of Brand Manager on this project, overseeing the launch of a Filson branded watch line, made by Shinola. Because of the “get your hands dirty” approach of Bedrock, the role of Brand Manager, in this instance, was a broad one that combined the roles of Project Manager, Marketing Director, Photography Art Director, Product Stylist, Copywriter, Merchandising Director, and Sales team Trainer. The following images are: Lifestyle and product positioning concept boards, Filson in-store display, hero image of the Mackinaw Field watch, and retail fixture designs.