Kid Made Modern Brand Launch

Working with Todd Oldham, while at Bedrock Manufacturing, I assumed the role of Brand Manager to launch this kids’ arts and crafts brand. Starting with a book written by Todd, we partnered with him to flesh out an entire brand, complete with both product and packaging mockups. The brand was presented and licensed to Target, where it remained on the shelves for several years, until they replaced it with their own brand. The images below are excerpts from the brand presentation book I built for our presentation to investors.