Filson Watch Photography

To launch this line of hand assembled American watches, made by Shinola, I played the roles of Art Director, Stylist, and Producer for all product photography. I worked with both the Filson Creative Director and the Shinola Marketing Director to establish a look that was uniquely Filson, yet lived in the world of high-end watches. In the images that follow you will see the hero images used in the launch, the concept boards used to develop and communicate the look, along with examples of the standard watch photography used for line-sheets, catalogs, and websites.