FreeHand Dogfood Brand Launch

Working as part of the in-house strategic creative team at Bedrock Manufacturing, we created this one-for-one, cause-driven dog food brand from scratch. Working on this concept from its beginning, my role was a blend of Marketing Director and Creative Director, assessing the marketplace, working on brand development, leading development of the brand personality, sourcing packaging and marketing materials, and creating sales training communication. The brand was launched, and then sold to celebrity-owned Dog for Dog. The images below are excerpts from two presentations. First, an early brand presentation, then the final brand design presentation for retail partners. You’ll see how much the final brand was driven by these concept boards.